Design, Automate, and Govern B2B Customer Journeys At Scale

The B2B Customer Journey Blueprint

A practical blueprint for Marketing Ops, Growth, and Lifecycle leaders working in complex B2B environments.

Most B2B teams don’t have a traffic problem.
They have a system problem.

What this is

• A 20–30 page operational blueprint
• Framework-first, tool-agnostic
• Built from real Salesforce Marketing Cloud and HubSpot implementations

Who it’s for

• B2B founders
• Growth & RevOps leaders
• Marketing leaders working closely with Sales

What you’ll learn

• How to anchor journeys in business intent
• How propensity shapes personas
• How to define high-value customer actions
• How to design a 4+1 journey architecture
• How automation and data actually work in practice
• How to diagnose drop-offs and optimize systematically
• How to measure what matters at the leadership level

What it’s not

• Not a list of hacks
• Not channel tricks
• Not beginner marketing theory

Format

• PDF
• Immediate download
• Built for reference and implementation

👉 Download the Blueprint